The Impacts of Audience Contexts on Interactive Storytelling: Exploring how Cultural Backgrounds and Personal Preferences Influence the Design and Development of Interactive Narratives

Abstract

This article explores how the context of audiences who interactive with digital storytelling games, including cultural background and personal preferences, influences the design and development of interactive storytelling. Interactive storytelling merges traditional narrative techniques with new media technology, allowing digital readers to shape the ending and meaning of digital stories. Creators of interactive stories must tailor the storyline to specific audience contexts, to enhance audience engagement and immersion. The personal preferences of audiences are crucial to interactive narrative success, as failure to consider diverse needs can lead to less engaging interactions (Domínguez et al., 2016). This research highlights the importance of considering audience context whilst creating interactive narratives, in addressing these issues, can result in a more immersive and engaging experience for audiences. However, designing and developing successful interactive narratives can be challenging, particularly with respect to addressing the cultural background and personal preferences of the audience. Hence, we explore the challenges and opportunities associated with creating interactive narratives that resonate with diverse audiences. Using a combination of survey and interview methods, i examine how creators can gain a deep understanding of their audience's cultural background and personal preferences to tailor interactive storytelling to specific audience contexts. My findings reveal that failure to consider these factors can result in less engaging interactions and a failure to achieve the desired effect. To address this challenge, we suggest that creators should strive to gain a deep understanding of their audience's cultural background and personal preferences while also maintaining their artistic vision and ensuring technical implementation is appropriate. Tailoring interactive storytelling to specific audience contexts can help creators to create a more immersive and engaging experience, using cultural elements that resonate with their audience and incorporating them into the narrative. This research highlights the importance of considering the cultural background and personal preferences of the audience when designing and developing interactive narratives. By understanding the audience's cultural background and needs, creators can develop a narrative that aligns with their preferences, leading to a more engaging and satisfying experience.