BHASKARAN, S. V. Behavioral Patterns and Segmentation Practices in SaaS: Analyzing Customer Journeys to Optimize Lifecycle Management and Retention. Journal of Empirical Social Science Studies, [S. l.], v. 5, n. 1, p. 108–128, 2021. Disponível em: https://publications.dlpress.org/index.php/jesss/article/view/147. Acesso em: 7 jan. 2025.